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Apple Inc on Wednesday launched a new subscription service aimed at helping small-business owners manage the Apple devices used by their employees.

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Business Essentials, as Apple is calling the service, is similar to management software that companies such as Microsoft Corp or VMware Inc sell to large business for setting up and keeping secure their fleets of phones, laptops and tablets. But Apple’s version is simplified for businesses with between 50 and 500 employees that have either a small IT department or none at all.

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